The 1992 Score Joe DiMaggio Yankee Clipper Autographs

Following the success of the 1991 Score Mickey Mantle promotion, it seemed only fitting for Score to pay tribute to another iconic Yankee in their 1992 release. This time, it appears, more planning went into creating and marketing chase cards since Score had unique inserts in their Series 1 and Series 2 cards, while that … Read more

The 1991 Score Exclusive Mickey Mantle Card Promotion

I’ve been on a bit of a nostalgic kick lately, highlighting early 90s insert promotions that Upper Deck kicked off in 1990 with the Find the Reggie promotion. Next, I detailed all of Upper Deck’s 1991 Autograph Heroes Series cards and Donruss’ response by describing their 1991, 1992, and 1993 Signature Series Cards. But hey, … Read more

A Fascinating Letter from Sy Berger to Fred Corcoran Extending Ted Williams’ Contract with Topps

A couple of weeks ago, a collector (@TJisonline) shared an incredible hobby artifact with me: a letter from Sy Berger, the mastermind behind Topps Trading cards, to Fred Corcoran, the agent of baseball legend Ted Williams. It dates back to the intense bubble gum card war of the 1950s. I thought I would use it … Read more

Vintage Topps and Fleer Baseball Cards Featuring League Executives

In 1956 Topps probably surprised a lot of kids who pulled a William Harridge or Warren Giles card from packs. Who were these guys? At the time, Harridge was president of the American League, while Giles presided over the National League. Kids likely chucked quite a few of these cards. Or because they were the … Read more

Burger Chef’s 1977 Triple Play Funmeal and The Era’s Largest Disc Set

In 1977 Burger Chef reigned as a leading fast-food chain, and among their standout promotions was the Triple Play Funmeal – a combination of food and play. The Funmeal was served on a cardboard tray that doubled as a playing board. What really separates the Triple Play Funmeal apart, and warrants an article instead of … Read more

Inside the Baseball Card Business: Insights from a 1966 Topps Baseball Point of Sale Order Booklet

Well, wouldn’t you know it? Hot on the heels of my previous article about 1960s Topps Baseball Dealer Sell Sheets, I stumble across an incredible Topps point-of-sale order booklet from 1966. High Card Company sold the booklet for $301 in September 2017, and as a time capsule, it adds a layer of insight to the … Read more

Exploring Mickey Mantle’s Home Run History Through 14 Iconic Baseball Cards

With his awe-inspiring home runs and incredible power at the plate (and seven World Series titles), Mantle solidified his status as one of the sport’s all-time greats. In this post, I’ll share 14 extraordinary Mickey Mantle baseball cards. These vintage gems, released by Topps, Nu-cards, and Laughlin during his playing years, offer a unique glimpse … Read more

Unveiling a 1964 O-Pee-Chee Baseball Box and Exploring its Significance

The other week, I shared the details of an extraordinary Topps 1964 Baseball Gift Box. As promised, this article will focus on another captivating find shared by the same collector—a, perhaps hobby unique, 1964 O-Pee-Chee/Topps Baseball Box. This remarkable box provides a fascinating glimpse into the intriguing relationship between these iconic brands. In this one, … Read more

The Golden Era of Inserts: Exploring the 1991, 1992, and 1993 Donruss Signature Series Cards

In the early 1990s, Upper Deck made waves in the sports card industry with its innovations. In my previous articles, I showcased the 1991 Autograph Heroes Series and their groundbreaking 1990 ‘Find The Reggie’ promotion that sparked the frenzy for inserts. Unwilling to be overshadowed by their competitor, Donruss took inspiration from Upper Deck and … Read more

Priceless Artifacts: Uncovering the 1960s Topps Baseball Dealer Sell Sheets

In the days before the internet and digital marketing, Topps employed a different promotional tool, now known as dealer sell sheets or ad sheets, to captivate dealers or local retailers to stock Topps products and ignite excitement and anticipation of collectors.  Sell sheets are basically printed flyers designed to showcase Topps’ latest products and inform … Read more