I ran across this “very striking” 1950s Ted Williams Moxie die-cut advertising sign in an auction catalog from December 2000.
The item was described as a 10” x 14” brightly colored, fluorescent-toned heavy cardboard sign with a three-dimensional cutout of Williams in his Red Sox uniform. Excellent condition, original easel-back still intact.
It was a little challenging finding more info about this piece. The giant window decal is a BIT more common; however, I discovered that Heritage sold the following copy in May 2022 for $690.
But their description primarily just highlighted the die-cut nature of the piece a bit more:
A third dimension makes this advertising sign particularly special, as the figure of the greatest hitter that ever lived is die-cut to allow it to stand in front of the background portion reading, “It’s a Hit, Says Ted Williams.” Dimensions of background are 8.5×13.5″. Easel back remains in place on reverse. General handling and storage wear is apparent, and the sign originally had a segment upon which the Williams figure stood that is now missing, but otherwise the sign presents wonderfully.
