Prince of Cards – The “Best” Unopened Product You Will Ever See

Yesterday, I shared an ad from The Baseball Card Kid, with whom most collectors on the leading unopened FB group had fond memories. This ad from Prince of Cards didn’t precisely elicit identical memories.

The ad is a scan from the June 1996 issue of Sports Card Trader. Here are a few comments from collectors on the Facebook ‘Vintage Wax and Packs’ group after I posed this same ad on September 15th, 2024.

  • One collector noticed that the 1971 rack was bad since the header hole was wrong, and another group expert commented that the 1969 Aaron/Bench rack was probably bogus, too, showing just how far back people were fabricating this stuff.
  • Someone noticed that the 1975 mini box at $1,750 was actually higher than the price for one as recently as 2012 or so. And someone commented that they were getting them for around $400 in the early ’90s.
  • It’s not all bad; one collector said he bought a couple of 1986 Fleer basketball sets from Prince (in the late ’90s), and both Jordan’s graded PSA 8.
  • A collector remembered the huge find of sealed 61-62 Fleer basketball cases in the late 80s/early 90s.
  • Another collector recalled buying a 1969 cello pack from this dealer that, when opened, had two wax-stained cards in the middle (circa 1992). Another purchased some 1961 Fleer basketball packs around this time that, when opened a few years later, had 1980s Topps baseball cards in the middle.
  • A ton of collectors said the packs purchased from this dealer in the early ’90s were bad.

The lesson is to be informed and do as much homework as possible, especially when buying pricey items in the unopened niche. 

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