Set building was a much bigger part of the hobby in the late 1970s and early 1980s. That really stood out when I was flipping through the January 1978 issue of The Trader Speaks and saw how ads for 1978 Topps Baseball Vending Boxes/Cases were written.
Before we go through each of the four ads, a couple of things: first, there was no mention of wax or cello products, and second, these were pre-sales with expected delivery in March/Early April.
The first ad related to 1978 Topps was an early bird special from Stephen Garrihy.
First, he targeted set builders directly, offering one, two, or three. Then, he offered 500 ct boxes (vending) for $6.50 for one, $11.50 for two, and $6.00 for each additional. You could also order a case of 24 boxes for $94.00. What’s interesting is the offer of ten free cards for folks who bought two boxes to fill in missing numbers within a set build.
The second ad was from Okey Blankenship.
He also first offered complete sets and then single vending boxes, as well as vending cases for sale.
Edward Mathewson chronologically had the third 1978 Topps baseball ad in the ‘zine. He offered a similar missing card offer for collectors who ordered two vending boxes.
The final ad was from G. S. Gallery. They offered one, two, or three vending boxes with a guaranteed 726 card set.
They also offered credits toward future purchases, ‘vinyl see-through pages,’ and a ‘1978 Baseball Yearbook’ for sale.
By the way, here’s what 1978 Topps Baseball Vending Boxes (~$3k these days) and Cases look like.
In my post about Seven 1954 Bowman Unopened Five-Cent Wax Packs, I mentioned that they originated from the famous Paris, Tennesse, find, which I said I would detail in a future post. Well, here’s a look back at Mr. Mint’s Find II of unopened material.
First, a “find” is when old trading cards surface with significant value that few collectors know about. And usually, those finds have a great story related to them. Alan Rosen used those stories to grow his brand (before branding was a thing in the hobby) through advertising and word of mouth.
Mr. Mint’s Find II was his >$400k 1954 and 1955 unopened box find from 1987 in Paris, Tennessee. Thanks to the Wayback Machine, I pulled the following screen capture from Mr. Mint’s old website, describing the Find II as having over 500 unopened boxes of 1954 and 1955 Topps and Bowman baseball cards. Plus, an additional 250+ boxes of 1954 and 1955 Bowman football unopened boxes, along with some 1955 Bowman baseball sets (I’ve read they were all missing Charles King’s card, who lived in Paris, TN).
In a November 20, 1987 advertisement, Rosen also wrote that he was called to the deal by three Paris, Tennessee collector/dealers who came across the find in the basement of a former candy wholesaler. Many boxes were ruined by bugs and thrown away, and about a third were water-damaged (some vintage packs on the market from this find show brown stains on the wrapper).
You can see from the advertisement that he was selling:
1954 Bowman baseball 5-cent packs for $125 and boxes for $2500.
1955 Bowman baseball 5-cent packs for $150 and boxes for $3000.
1955 Topps baseball 5-cent packs for $200 and boxes for $3500.
1954 Bowman football 5-cent packs for $20 and boxes for $425
1954 Bowman football 1-cent packs for $10 and boxes for $1000.
Many of these products were bought and ripped to complete sets; indeed, many high-grade cards in today’s graded market came from this find. But the prices have skyrocketed for those who managed to hang on to the unopened products. Here are a few recent sales:
A 1954 Bowman baseball 5-cent wax pack graded PSA 8 sold for $4200 in the fall of 2021
A 1955 Bowman Baseball 5-cent wax pack graded PSA 7 sold for $4680 in the Fall of 2021
A 1955 Bowman Baseball 5-cent wax pack graded PSA 8 sold for $7200 in the Fall of 2021
A 1955 Topps Baseball 5-cent wax pack graded PSA 5 sold for $36000 in the Spring of 2022, yes, $36k. REA wrote that it almost certainly originated from the 1987 Paris find.
An empty 1955 Topps baseball 5-cent box sold for $1620 in the Summer of 2020
A 1954 Bowman Football 5-cent wax pack graded PSA 8 sold for $1740 in the Summer of 2020
A 1954 Bowman Football 1-cent wax pack graded PSA 8 sold for $420 in the Summer of 2020
A 1954 Bowman Football 5-cent wax box sold for $46800 in July 2020
A 1954 Bowman Football 1-cent wax box sold for $32400 in May 2020
It’s almost impossible to put a current market value at what a find like this one would go for today; the market saturation would be so incredible that if I found it, I would probably try to keep it a secret.
You might think that most cards have already been “found,” but that isn’t true. We keep reading announcements about previously privately held collections, so keep your eyes open and happy collecting!