The Industry

Early Exhibit Card Machine With Autographed Babe Ruth and Lou Gehrig Exhibits

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Here’s a nice mid-1920s wooden exhibit card machine with two little signed cards showing a 1928 Blue Series Babe Ruth and Grey Tint Lou Gehrig exhibit. Sotheby’s offered the item in their April 1994 Important Baseball Cards and Sports Memorabilia auction.

Here’s the lot’s full description:

Early Exhibit Card Machine with Autographed Babe Ruth and Lou Gehrig Exhibits, mid 1920s wooden exhibit card machine made by Metropolitan Coin Machine Inc. of Brooklyn, N.Y., holds two autographed exhibits of Ruth and Gehrig, the Ruth exhibit is a 1928 blue tint series with the Babe in quotes, a strong bold black ink signature, the Gehrig is a 1926 grey tint exhibit with the signature in the back-ground, “Lou” is a bit light but the “Gehrig” is bold and clear, overall condition of both cards is excellent to mint, with minor corner wear, the machine itself has a glass front and has been refinished, lock and key back, blue lettering “Novelty Card Vendor,” height 13 inches, width 7 1/2 inches, and depth 7 inches, at least near mint condition, wooden exhibit card machines are very rare, very few have survived and the autographed exhibits displayed of Ruth and Gehrig just add to make it a top shelf collectible.

It’s not the exact same card (auto location), but REA sold a signed 1928 Babe Ruth Exhibit card for $5,875 in 2008; it would be just a touch (ok, A LOT) pricier at auction today.

Also, FWIW, I think the Gehrig exhibit might have been a 1928 release as well, but I’m no expert on pre-war exhibit cards.

Calvin Murphy and Fran Tarkenton Topps Prototype Cards

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I ran across these circa 1970 Calvin Murphy and Fran Tarkenton “prototype” cards in Ron Oser Enterprises’ April 2000 auction catalog.

I’m unsure what to make of these items; the lot’s description explained that they appeared to be Topps prototype cards that were never issued.

The basketball card features Calvin Murphy of the San Diego Rockets, who moved to Houston before the 1971/72 season started. The writer said the style and size of the card were similar to those of the 1969/70 and 1970/71 Topps issues.

The football card features Fran Tarkenton as a New York Giants player, where he played from 1967-1971.

Both cards were still adhered to the original artist board and were described as being in perfect condition.

Let me know if you know anything about these items.

Upper Deck Hockey Sheets

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Here’s an awesome summary of the Hockey Sheets that Upper Deck distributed at games during the 1991/92 NHL season, as presented in Allan Kaye’s Sports Cards in April 1992.

I had previously written a four-part series of blog posts related to Upper Deck’s commemorative sheets that I may republish here or via a magazine in the future, so if you’re interested in more about them, please contact me. In the meantime, here are a pair of examples from the 1991/92 distribution, as discussed in the article.

Extremely Rare 1973 Topps Test Comics Complete Set

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How many complete 1973 Topps Test Comics complete sets do you think exist in the hobby? My guess is under a dozen. 

These nine were part of a complete set of 24 that Mastro Sports Auctions offered for sale in December 2004.

Sports Collectors Digest wrote an excellent and detailed overview of the set in an article titled 1973 Topps Comics “Test” Set an Unreleased Rarity. But PSA, who have only graded 191 total comics across the set, has this shorter profile on their site:

Unique among baseball collectibles, the 1973 Topps Comics set was designed as a “test issue” and is never known to havebeen distributed to the public. The item was originally designed to wrap around bubblegum pieces. These thin, wax paper pieces measure 3-7/16” x 4-5/8” and carry gum-wrapper graphics (with a Johnny Bench “teaser” design) on one side, and the featured-player “Comic” on the reverse, along with a facsimile signature. The 24-piece full set consists of Hank Aaron, Dick Allen, Johnny Bench, Steve Carlton, Nate Colbert, Willie Davis, Mike Epstein, Reggie Jackson, Harmon Killebrew, Mickey Lolich, Mike Marshall, Lee May, Willie McCovey, Bobby Murcer, Gaylord Perry, Lou Piniella, Brooks Robinson, Nolan Ryan, George Scott, Tom Seaver, Willie Stargell, Joe Torre, Billy Williams, and Carl Yastrzemski. The 1973 Topps Comics set is among the toughest of all Topps Test issues to achieve in complete set form and are rarely offered on the secondary market.

Here are a few historical set/near-set sales:

  • Heritage Auctions sold a complete PSA-graded set for $20,315 in May 2008.
  • REA sold a complete raw set for $17,625 in the Spring of 2010.
  • REA sold a PSA Set Registry collection of 23/24 comics twice: first for $7,800 in the Summer of 2019 and again for $13,200 in the Fall of 2023. 
  • REA sold a raw set of 23/24 comics for $9,600 in the Summer of 2022, which is perhaps the set this collector on the net54 boards had graded.

As for unopened gum packs, a dealer named SportsInvestments has this one for sale (August 2024) with an asking price of $7,500.

Check out The Unopened Archive for more!

1952 Topps Baseball High Numbers Advertising Insert

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The following rare 1952 Topps baseball high numbers two-color advertising promo was designed to be inserted in cases and later displayed at points of sale, but few have survived. This example is from the November 2000 Mastro Fine Sports Auction catalog.

At the time, they wrote that the 7” x 11-1/2” window display piece was one of two known survivors. Other than the two folds across the sheet, as issued, they described the piece as being in Near Mint Condition.

In 2017, REA sold the following example, which looks different from Mastro’s, for $13,200.

REA wrote, “Extremely rare 1952 Topps advertising poster features images of a large wax pack near the center and a smaller head-shot image of Jackie Robinson (same used on his actual 1952 Topps card) in the lower-left corner. The text printed in red reads “New Series… just out! Over 400 Players.” To the left of the wax pack are the names of five major stars from the high-number series listed with a red star in front each one of their respective names. Listed are Jackie Robinson, Mickey Mantle, Roy Campanella, Bobby Thomson, and Pee Wee Reese. Along the bottom next to the small image of Robinson the text reads “Listen To The Jackie Robinson Show Every Saturday 9:30 A. M. WNBC.” The poster, designed to be inserted into cases and later displayed in candy-stores, announced to the world that the new baseball set was finally available. This poster has a Near Mint appearance with two natural vertical fold lines (as issued). Because of their intended use, it is understandable that few of these point-of-sale advertising displays have survived. We have seen fewer than five examples of this rare Topps poster over the past thirty-five years. A superb and extremely rare poster, which would be an outstanding companion piece to any complete 1952 Topps set or addition to any world-class advertising collection. The poster measures 11-1/4 x 6-1/4 inches and has also been matted and framed to dimensions of 18-1/4 x 13 inches.”

REA resold the same piece for $21,600 in the spring of 2019.

Check out The Unopened Archive for more!

1948-1952 Exhibit Supply Co. Football Card Machine Front Advertising Display

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A little over a month ago, I published a piece about the Exhibit Supply Co. checklist cards. I highlighted slicks as being particularly important to this hobby niche. I then shared some vending machine header sign examples with slicks pasted on them.

Well, how cool is this display of 1948-1952 Exhibit Supply Co. football card machine-front advertising display pieces that was offered for sale back in December 2005?! 

The consigner arranged a group of seven different W468 football machine-front ads into a single, incredible, wood-framed, 32’’ x 43’’ display piece. The minimum bid in December 2005 was $300, but unfortunately, I don’t know what this lot sold for. The cards were all described as paper-thin (slicks) and adhered to the cardboard. And the upper-left example includes a super rare checklist printed on the image of Chuck Bednarik. There are just a handful of these checklist cards in the hobby. 

I also can’t say I’ve ever seen an Exhibit machine sign with yellow or green text either, AND the cards in the lower-left example appear to be attached (i.e., a partial uncut sheet of sorts)!

Here’s Mastro’s complete description:

The products of Chicago’s Exhibit Supply Company were designed to be sold in amusement parks and penny arcades. A lot of noisy excitement took place in those establishments, however, and a means was needed to divert customers toward the mute vending machines standing quietly ready to accept pennies and nickels in exchange for cards. The assembled layouts here offered were used on machine-fronts to draw attention and promote sales of Exhibit’s W468 football subjects, and the gridiron greatness depicted in this group of 7 different, very scarce pieces is astonishing in its scope. Featured among the placards’ depictions are key Hall of Famers, short-printed subjects, and the Exhibit collector’s most sought-after piece: the very rare Check List. Each layout consists of thin-paper Exhibit cardfronts adhered to cardboard or paper backings, with titles and graphics added; the layouts have been nicely arranged and matted within a wooden-framed surround (32″ x 43″ total dimensions). The items’ overall display quality is at least EX (some individual components are lesser), with most faults limited largely to fragile, once-exposed corners and surfaces. Includes: MACHINE-FRONT DISPLAYS (7) 12-1/2″ x 19″ panel 1) “Football Stars” display, 9 subjects w/ Young/Baugh/Lujack/Harder/Check List SP/Motley/Graham/Layne/Christman. (Check List SP with text overprinted on the image of Chuck Bednarik-is apparent EX/MT.) 8″ x 12-1/2″ panels 2) 3-subject, 2¢ display w/ McColl/Connor/Barwegan; 3) 3-subject, 1¢ display w/Morrison/Sitko/ Tripucka; 4) 3-subject, 1¢ display w/ Turner/Hirsch/Dudley; 5) 3-subject, 1¢ display w/ Mastrangelo SP/Wedemeyer SP/Coulter SP; 6) 3-subject, 1¢ display w/ Trippi/Motley/Schlinkman SP; 7) 3-subject, 1¢ display w/Ratterman/Younger/Conerly.

1964 Topps Salesman’s Sample Featuring Mickey Mantle

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This 1964 Topps Salesman’s Sample Ad Card featuring Mickey Mantle was auctioned off in August 2006.

It’s encapsulated as “authentic” by PSA and was used to drum up interest and give a sneak preview to dealers and collectors for the 1964 Topps Baseball series. The triptych (a picture or carving in three panels side by side) measures 7-9/16” x 3-1/2” with Mickey Mantle, Jim Davenport, and Boog Powell on the front. While the auction didn’t include a photo of the back, they described it as having information about the prospective series’ special features and insert products and also had a Mantle card back as a design example.

Heritage resold the same item in December 2020 for $7,200; they wrote, “One of the fuels that drove the Topps machine was the salesman sample. They featured three cards but had Topps sales propaganda or a sticker selling the set on the reverse. For their 1964 effort, they wisely picked baseball’s best in HoFer Mickey Mantle to promote the upcoming 587-card series. Mantle is joined by fellow major leaguers Jim Davenport and Boog Powell but it is Mantle’s card used for the reverse example.”

If you own any salesman samples, I’d love to chat with you about them for my research.