23 1991 Upper Deck Heroes Jerry West Autos in One Case? The High Series Surprise

The 1991 Upper Deck Jerry West Heroes autograph card is a hobby classic. West signed and numbered 2,500 of card #9, but unopened cases surfaced late in the release cycle with shocking clusters of autos—one in Texas had 23!

Sold by 4SharpCorners on eBay for $308 in October 2024

I discovered the tale of these loaded Upper Deck high series boxes from the September 1992 issue of Sports Collectors Digest’s Sports Card Price Guide Monthly, which had a few paragraphs of basketball commentary. The story begins with the last sentence of the first image below and continues through the start of the text in the second image.

Here’s the text from the article in case the images are a bit too small for you to read on your device:

Some of the later cases of Upper Deck high series cards contained pleasant surprises. One case that turned up in Texas in May wielded 23 autographed Jerry West cards, including six in one box. Another sent to a drugstore in North Carolina in mid-May included six autographed cards. In each case, the cards were numbered either sequentially or within one or two numbers of each other. It’s believed that when the final cases were prepared, an overrun of autographed West cards was discovered and the cards were simply packed close together.

Happy hunting, and I hope someone picks up one of these hot boxes someday soon! Happy collecting!

Upper Deck Hockey Sheets

Here’s an awesome summary of the Hockey Sheets that Upper Deck distributed at games during the 1991/92 NHL season, as presented in Allan Kaye’s Sports Cards in April 1992.

I had previously written a four-part series of blog posts related to Upper Deck’s commemorative sheets that I may republish here or via a magazine in the future, so if you’re interested in more about them, please contact me. In the meantime, here are a pair of examples from the 1991/92 distribution, as discussed in the article.

1992 Upper Deck Denny’s Grand Slam Holograms Advertising

The 1991 Upper Deck Denny’s Grand Slam Hologram cards were so popular that the partners doubled down on the promotion the following year with this awesome teaser ad that I pulled from the August 1992 edition of Baseball Cards Magazine.

Denny’s then ran this ad the next month, showcasing the cards.

Denny’s partnered with Upper Deck for six total releases (1991-1995) before switching to Pinnacle for their 1996 and 1997 sets.

Upper Deck Promotional Sheet Checklist

The September 1992 issue of Baseball Cards Magazine is special because it deep-dives into Upper Deck’s earliest years. One of my favorite things they included was this checklist of all the sets, but primarily all of their promotional-sheet issues.

You can read that they credited Don Butler, with the assistance of Jeff Kurowski and Nigel Spill, with putting it together for Sports Collectors Digest.

Here are two of the sheets pictured in the magazine.