1934 Goudey Lou Gehrig Goudey Advertising Poster

Are you looking to decorate a man cave? I recommend a 1934 Lou Gehrig Goudey Advertising Poster.

This particular matted and framed copy was available in July 2000 when Robert Edward Auctions (then a division of MastroNet Inc.) and eBay presented ‘The Wagner Card’ as the featured item in their internet/telephone auction of baseball cards and memorabilia.

Here’s the 1934 Goudey Poster and full item description as presented in the catalog:

Interestingly, the poster was unknown to the collecting world until 1995. They highlighted that Gehrig’s portrait on the poster is the same as on his card #61, that’s a mistake; card #61 has him with a bat, but #37 shares the image.

Also, how about that wrapper redemption? Just 20 Big League Gum Wrappers and a 3-cent stamp for some “swell” prizes.

The Original Image Used for Lou Gehrig’s 1933 Goudey Cards

When Mastro Auctions sold the following Lou Gehrig new-service photograph in May 2008, they described it as being from the 1930s.

They described it as a 6-1/2″ x 9-1/8″ photo of the Yankee great in pinstripes with a look of “fierce determination” and described the card as the model for cards #’s 92 and 160 in the vaunted 1933 Goudey set; here are a pair of examples from Robert Edward Auctions.

Mastro Auctions wrote that the image was in EX condition with good image clarity and contrast. They mentioned, but didn’t show, that the reverse had handwritten editorial notations accompanying a copyright stamp for the esteemed Underwood & Underwood photography studio.

I found some more information from Heritage Auctions’ sale of the following Gehrig Original Photo.

They titled the lot a “1927 Lou Gehrig Original Photograph by Charles Conlon” and wrote that it’s a “Splendid and important image from Gehrig’s 1927 MVP and championship season was used for the Iron Horse’s 1933 Goudey cards #92 and #160. Taken by legendary baseball photographer Charles Conlon for Underwood & Underwood. Measures 7×9.” It sold for $60k in May 2017.

The image dating to 1927 doesn’t mean the Mastro copy isn’t from the 1930s; I believe Underwood & Underwood operated through the 1940s and likely reproduced many of their images. But please let me know if this is an incorrect assumption.

During the auction, Heritage provided this update: “Please note that this is a photo that came directly from the Underwood & Underwood archives and therefore has the original embossed “Do Not Remove, File Copy” raised blindstamp, which can be seen on the front of the photo in two locations.”

Chuck Klein Signed 1934 Goudey Endorsement Contract

This is an incredibly cool piece related to the 1934 Goudey baseball set, sometimes called the “Lou Gehrig Says…” series; Chuck Klein’s signed endorsement contract to use his picture and name on cards in the set.

You see, Gehrig’s name and picture (blue background) are used on the bottom of most cards in the set.

But 12 (cards 80-91) feature Klein’s (red background) who had just come off a Triple Crown season.

The 7” x 8-1/2” document, dated July 18, 1934, defines the business agreement. A sample 1934 Goudey card featuring the “Chuck Klein Says…” ad is attached to the top of the document.