1950’s Star-Cal Decal Counter Display

Here’s an item you don’t see come up for sale very often: a 1950s Star-Cal Decal Counter Display. It was produced by Meyercord Company of Chicago starting in 1952 for paint and hardware stores.

This September 2000 auction lot consisted of the large 13″ x 21″ dealer display, the envelope in which it was originally packaged, and seven smaller envelopes with four single-player decals and three two-player decals still packaged inside.

The players are Jackie Robinson, Monte Irvin, Rich Ashburn, Red Schoendienst, plus Snider/Roe, Jansen/Maglie, and Hodges/Reese pairings.

This display board still had its folding back stand fully attached and unused. Apart from some localized wear on the lower left corner, it was described as being in near-mint condition with the decals in EX-MT to NR-MT condition with some surface wrinkling. The red envelopes showed handling and mild edge and corner wear.

About a decade later, REA sold the following pair of displays in the spring of 2009 for $2,115, with one featuring New York Giants players and the other featuring Boston Red Sox players.

And another decade later Heritage sold one with Yankees players for $4920 in December 2019.

In terms of the back, Heritage wrote, “Comes wrapped in clear plastic (original?) and a cardboard stiffener. Back has tape and double faces tape remnants.”

Leave a Reply