1947 Bob Feller Dreamsicle Window Sign

Another great piece of vintage athlete-endorsed advertising is the partnership between Bob Feller and Dreamsicle.

This 1947-dated piece( it says “Copyright 1947 Joe Lowe Corp” in the lower left) was sold by Sotheby’s in 1993. It features a multicolor caricature of Feller pitching on paper stock; the back is blank. The piece is approximately 7 1/2” x 19 1/2”.

It was a previously unknown piece to the hobby until the year before the 1993 Sotheby’s auction when about a dozen examples were obtained from a single source.

Given the scarcity, I’ve only found a few other sales; REA sold the following framed example for $480 in their 2017 spring catalog.

More recently, Mile High Card Co. sold this one for $1108 in December 2020.

“Pitch into a Delicious Dreamsicle,” says Bob Feller, Cleveland Indians Pitcher!

Leave a Reply