1924 V122 Willard’s Chocolate Sports Champions Wrapper

Here’s an extremely scarce wrapper from an extremely scarce Canadian pre-war set: the 1924 Willard’s Chocolates V122 Sports Champions.

Ron Oser Entperises offered the 4” x 4” wrapper with a reserve of $100 in their March 1998 catalog. The lot’s description mentioned a 2” tear along one seam.

The V122 set has 56 cards, including three baseball players: Babe Ruth, Eddie Collins, and Ty Cobb. The baseball cards are super pricey; REA sold a PSA 5.5 Babe Ruth for $25,200 in September 2022.

In October 2009, Heritage Auctions sold this wrapper with four hockey cards from the set for $836.50.

They wrote, “Willards Chocolates was a Toronto based firm that produced a few sports theme sets in the mid-1920’s. In 1924 the company produced a 56-card set showcasing athletes from various sports including, baseball, boxing, track and field and hockey. This presentation offers all four hockey subjects: #’s 43 Watson, 45 Collett, 47 Smith and 52 Munro. All four present nicely but were once housed in an album and have paper/glue residue affecting the top portion of the back of each card, Collett has creases. Also offered is a very rare two-color wrapper adorned with a somewhat crude drawing of a runner while promoting “A Picture in Every Bar” of “Willard’s ‘Sports’ Nut Bar.” The rarity of the wrapper explained by the chance to exchange 100 wrappers for “imported chain” for Girls and a “watch chain” for boys. The wrapper has fold lines as issued, plus area of paper damage along the left and right edges, the result of being opened. Despite condition flaws, the wrapper presents at the VG/EX level.”

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