The Marketing Showdown of 1981: How Donruss, Fleer, and Topps Tried to Differentiate Their Baseball Card Products

Topps was the only game in town for baseball cards for around a quarter of a century (1956 through 1980). But on July 1, 1980, a Philadelphia judge ended Topps’ monopoly, opening the door for Fleer and Donruss to join the baseball card market in 1981, sparking a battle for baseball card supremacy. And while … Read more