Die-Cut

Another Rare Wilson Die-Cut: John Brodie’s 1960s Advertising Sign

by

A couple of weeks ago, I shared a 1960s Jerry West Wilson Die-Cut Advertising Sign celebrating 50 years of Wilson. It turns out they made one for John Brodie, too!

Here’s its description from Mastro’s December 2007 catalog:

During the 1960s the likeness of football star John Brodie helped Wilson, one of the top sports retailers in the United States commemorate its 50th anniversary. And why not John Brodie? He was a collegiate phenom and a figurehead with the popular San Francisco 49ers. The talented quarterback is vividly captured in the die-cut advertising sign offered here, shown in a ready-to-throw action shot and wearing his 49ers attire. Wilson’s striking message-“a progressive past…a golden future”-is printed near the lower edge of the 22-1/2”-tall example. The well-preserved piece shows a few furrows-primarily at the face, left hand and left shoulder-though the bright colors remain unaffected. Matted and framed to total dimensions of 23-3/4” x 30-1/8”

Minimum Bid $200

And just like the Jerry West version, I can’t find another copy of this one either!

Happy collecting!

1950s Ted Williams Moxie Die-Cut Advertising Sign

by

I ran across this “very striking” 1950s Ted Williams Moxie die-cut advertising sign in an auction catalog from December 2000.

The item was described as a 10” x 14” brightly colored, fluorescent-toned heavy cardboard sign with a three-dimensional cutout of Williams in his Red Sox uniform. Excellent condition, original easel-back still intact.

It was a little challenging finding more info about this piece. The giant window decal is a BIT more common; however, I discovered that Heritage sold the following copy in May 2022 for $690.

But their description primarily just highlighted the die-cut nature of the piece a bit more:

A third dimension makes this advertising sign particularly special, as the figure of the greatest hitter that ever lived is die-cut to allow it to stand in front of the background portion reading, “It’s a Hit, Says Ted Williams.” Dimensions of background are 8.5×13.5″. Easel back remains in place on reverse. General handling and storage wear is apparent, and the sign originally had a segment upon which the Williams figure stood that is now missing, but otherwise the sign presents wonderfully.