Tag: Basketball Card Advertising

From Fleer to Hoops to SkyBox: The Rise Of Basketball Cards And Their Marketing In The Early 90s

From Fleer to Hoops to SkyBox: The Rise Of Basketball Cards And Their Marketing In The Early 90s

Published March 6, 2023

Recently, I wrote an article discussing Topps’ rivals Donruss and Fleer’s entry into the baseball card market in 1981. Well, a similar thing occurred in the basketball industry during the…