From Fleer to Hoops to SkyBox: The Rise Of Basketball Cards And Their Marketing In The Early 90s

Recently, I wrote an article discussing Topps’ rivals Donruss and Fleer’s entry into the baseball card market in 1981. Well, a similar thing occurred in the basketball industry during the late 80s and early 90s with the arrival of Hoops and SkyBox to challenge Fleer. This article will look at the marketing clash that came … Read more