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1973 Mac’s Milk Stickers Specs
Year: 1973
Title: Mac’s Milk Stickers
Size: ~3″ Diameter
Number in Set: 30
1973 Mac’s Milk Stickers Overview
30, unnumbered, 3” diameter discs make up the 1973 Mac’s Milk set, which doesn’t include any identifying information that Mac’s Milk was the set’s sponsor. But it’s known that they were issued through the National Hockey League Players Association at Mac’s Milk convenience stores in Canada.
Cardboard on Ice wrote, “A sticker came individually sealed in cello-like packages so you could not see through the wrapper and cherry pick your favorite player.” However, Classic Auctions sold a lot of packs and the owner did mark them to their contents. And in other auctions Classic wrote, “Originally issued in carbon-lined 4” x 4” paper “envelopes” that resemble tea bags – with a complete set comprised of 30.” So I think the packs were see-through, with a little effort.

The fronts of the discs feature a caricature-like drawing of the player with their name printed on the bottom along the round border. The NHL Players Association logo is also shown, which presumably is why team logos are not present on the disc.
The discs are cloth stickers with peel-off blank backs.
1973 Mac’s Milk Stickers Examples And Sales
The set’s relatively affordable. Heritge sold a set of 30, with two graded, for $468 in November 2023, but with a little patience, you should be able to get one for a little less. For example, Classic Auctions sold this raw set for $265 in June 2019.

PSA has graded 439 (as of September 2025) 1973 Mac’s Milk discs; most all at the very high-end of the scale (8’s/9’s/10’s).


Here are a few significant sales:
- 1973 Mac’s Milk Stickers Bobby Orr PSA 10: $500 in September 2023
- 1973 Mac’s Milk Stickers Bobby Orr PSA 9: $265 in July 2023
- 1973 Mac’s Milk Stickers Wayne Cashman PSA 9: $99 in October 2019
- 1973 Mac’s Milk Stickers Bobby Clarke PSA 8: $89.50 in December 2024
- 1973 Mac’s Milk Stickers Frank Mahovlich PSA 8: $74.50 in December 2024
1973 Mac’s Milk Stickers Key Cards
None of the cards appear to be short prints, but the Bobby Orr is the most popular

1973 Mac’s Milk Stickers Checklist
Gary Bergman
Johnny Bucyk
Wayne Cashman
Bobby Clarke
Yvan Cournoyer
Ron Ellis
Rod Gilbert
Brian Glennie
Paul Henderson
Ed Johnston
Rick Kehoe
Orland Kurtenbach
Guy Lapointe
Jacques Lemaire
Frank Mahovlich
Pete Mahovlich
Rick Martin
Jim McKenny
Bobby Orr
Jean-Paul Parise
Brad Park
Jacques Plante
Jean Ratelle
Mickey Redmond
Serge Savard
Darryl Sittler
Pat Stapleton
Dale Tallon
Norm Ullman
Bill White