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Title: Frito-Lay Stickers
Size: 1-3/8″ by 1-3/4″
Number in Set: 42
Frito-lay distributed these stickers in sealed plastic and packaged one per special Frito-Lay bag (Ruffles, O’Gradys, Dulac, Lays, Doritos, Fritos, Tostitos, Cheetos, and Chester Popcorn).
The card fronts feature a color photo and the player’s name and uniform number, and the backs have little information since they are actual stickers.
A poster was also available from the company by sending in $2 and one UPC symbol from any Frito-lay product.
I found the following advertisements, the first from a bag of chips, advertising the sticker set.
Collectors can buy an entire set for around $10, but the key sticker is Mario Lemieux.