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1977-78 Citgo Boston Celtics Specs
Year: 1977-78
Title: Celtics Citgo
Size: 8-1/2″ x 11″
Number in Set: 17
1977-78 Citgo Boston Celtics Overview
Citgo Gas sponsored this 17-card set. The fronts each feature full-bleed glossy color action picture, other than Kermit Washington, who has a portrait shot, which means he could have been a late addition, and that makes sense since on December 27, 1977, Washington was traded to the Celtics from the Lakers after an infamous fight.
The backs of these large-format photos are packed with information, including player vitals, a career summary, and statistics.
Historical basketball card reference books all share that card 5 (Which I think is the Cowens variation with Havlicek and Rowe) has a chart titled “Celtics vs. NBA Opponents Over the Years” printed on the back. Also, the same references say card 6 (probably the third Cowens variation) has the Celtics’ 1977-78 roster printed on the back. But I haven’t been able to track down a picture of either.
The photos are unnumbered.

1977-78 Citgo Boston Celtics Sales And Possible Distribution Method
I haven’t been able to track down any sales information related to this set, but currently (late November 2023) on eBay a Sidney Wicks card is available for $5, a Fred Saunders for $5, and a lot of Bing/Satcom/Boswell for $20.

Another collector is offering a sealed 4-pack for $49 with Havlicek showing on the front. In the item’s description, the seller shared that he had opened a pack before that had Maxwell showing on the front, but that pack did not include a Havlicek card. However, the included photos are a little confusing or misleading, there is a photo of the sealed 4-pack (front and back pictured below) but he also has a photo of the front and back of a Saunders card, along with one of the Cowens variations and another of Maxwell. Either way, a 4-pack Cello in an envelope seems like a plausible way for these cards to have been distributed.

1977-78 Citgo Boston Celtics Example

1977-78 Citgo Boston Celtics Key Card
John Havlicek has the set’s key card.
1977-78 Citgo Boston Celtics Checklist
Dave Bing
Tommy Boswell
Don Chaney
Dave Cowens
Dave Cowens (With John Havlicek and Curtis Rowe)
Dave Cowens (With Charlie Scott)
John Havlicek
Sam Jones
Cedric Maxwell
Curtis Rowe
Tom Sanders
Fred Saunders
Kevin Stacom
Kermit Washington
Jo Jo White
Sidney Wicks
Ballboy Contest