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1971 Keds KedKards Specs
Year: 1971
Title: Keds KedKards
Size: Individual cards are 2 15/16″ by 2 3/4″ and 2 5/16″ by 2 3/16″, and 5 1/4″ by 3 1/2″
Number in Set: 3 Panels of four, four, and two cards, respectively
1971 Keds KedKards Overview
The 1971 Keds KedKard set features 3 panels (all are different sizes) of artistic renditions of Keds Shoe endorsers.
The Dave Bing panel has the smallest cards and shows Bubba Smith standing straight without a beard.




The second panel with Willis Reed on the left, shows Bubba Smith leaning over, with a beard, and his jersey number partially showing.





The third panel, with Bench and Reed, are the largest cards and feature facsimile autographs.

The card are all unnumbered, and since they were printed on shoe boxes, are blank backed.
1971 Keds KedKards Sales
The box pictured just above this with the black background sold for $225 on eBay in August 2022, but typically, empty boxes sell for around $100. And the example with shoes is available (September 2025) on eBay for $449.99.
And Collect Auctions sold these five box tops for $298 in April 2025.

PSA has slabbed 74 of these cards with most 3’s, 4’s, and 5’s. SGC has graded 15 cards.
Here are a few significant individual sales:
- 1971 Keds KedKards Johnny Bench (small) PSA 10: $2,057.57 in July 2025
- 1971 Keds KedKards Johnny Bench (small) PSA 6: $249.90 in December 2024
- 1971 Keds KedKards Willis Reeds PSA 4: $133.50 in November 2024
- 1971 Keds KedKards Johnny Bench (large) PSA 2: $100 in December 2024
- 1971 Keds KedKards Bubba Smith (Standing Straight) PSA 3: $99.99 in April 2024
1971 Keds KedKards Key Cards
All three panels command similar prices; but hand cut Bench cards are the most popular individually.


1971 Keds KedKards Checklist
Dave Bing (basketball), Clark Graebner (tennis), Bubba Smith (football), Jim Maloney (baseball)
Willis Reed (basketball), Stan Smith (tennis), Bubba Smith (football), Johnny Bench (baseball)
Willis Reed (basketball), Johnny Bench (baseball)