1967 General Mills Hand Cut Hockey Card Set and Checklist

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Year: 1967

Title: General Mills Hand Cut

Size: 2-5/16″ x 2-13/16″

Number in Set: 5


The five cards that make up the 1967 General Mills Hand Cut set came from General Mills cereal boxes. The fronts feature a color player photo within a white border, and the backs are blank and unnumbered.

I’ve read that a full box that showed the Harry Howell card and a checklist of the five cards exists, but I’ve never seen it myself.

PSA has graded 38 of these cards; 6 Beliveau, 11 Howe, 5 Howell, 5 Mikita, and 11 Orr.


1967 General Mills Gordie Howe

The photo on the card pictured below is from Orr’s rookie season in 1966/67 since the Bruins changed their uniforms the following year.

1967 General Mills Bobby Orr – Front
1967 General Mills Bobby Orr – Reverse

Key Cards

They’re all key with only five cards, but Orr is the most expensive, as the most dominant player in vintage hockey, from a collecting point of view.


Jean Beliveau

Gordie Howe

Harry Howell

Stan Mikita

Bobby Orr