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1967 General Mills Hockey Specs
Year: 1967
Title: General Mills Hand Cut
Size: 2-5/16″ x 2-13/16″
Number in Set: 5
1967 General Mills Hockey Overview
The five cards that make up the 1967 General Mills Hand Cut set came from General Mills cereal boxes. The fronts feature a color player photo within a white border, and the backs are blank and unnumbered.
I’ve read that a full box that showed the Harry Howell card and a checklist of the five cards exists, but I’ve never seen it myself.
PSA has graded 38 of these cards; 6 Beliveau, 11 Howe, 5 Howell, 5 Mikita, and 11 Orr.
1967 General Mills Hockey Significant Sales
In November 2014, Classic Auctions sold what was then advertised as the #1 set on PSA’s Registry for $4,043.88.

1967 General Mills Hockey Example

The photo on the card pictured below is from Orr’s rookie season in 1966/67 since the Bruins changed their uniforms the following year.


1967 General Mills Hockey Key Cards
They’re all key with only five cards, but Orr is the most expensive, as the most dominant player in vintage hockey, from a collecting point of view.
1967 General Mills Hockey Checklist
Jean Beliveau
Gordie Howe
Harry Howell
Stan Mikita
Bobby Orr